I am Mel McClements, a former FT journalist who now offers sustainability communications and copywriting consultancy to organisations and businesses dedicated to tackling the climate, nature and social inequality crises.
A specialist in translating complex issues into clear, compelling narratives that resonate with decision‑makers, funders and the public, I work with UN bodies, global non-profits, multinational corporations, trade member bodies and rewilding organisations.
My background
A few years back, I became so alarmed about the breakdown of nature and the climate that I decided to change my career so I could do my bit towards driving systemic change.
My background is both editorial and commercial. I combine writing skills honed on broadsheet newspapers with strategic brand communications acumen. As a journalist, I wrote for the Financial Times Weekend for six years. I’ve also written for The Guardian, The Observer and The Independent.
Before retraining as a journalist, I worked as a consultant for London PR agencies on campaigns for the BBC, Budweiser, Coca-Cola, Danone, Disney, Ikea, L’Oreal , Macmillan Cancer Support and Marks & Spencer.
