That Dot is a one-woman sustainability communications consultancy run by Mel McClements. I help organisations communicate the urgency, complexity and opportunity of the sustainability transition — with clarity, credibility and humanity. From strategic storytelling to high‑impact communications campaigns, I support teams working to protect people and the planet.
Why sustainability stories matter
We have the technology, imagination and solutions to build a fairer, greener world — but people only embrace change when they can see what it looks like. Good stories make the future feel possible. They help audiences understand complexity, connect emotionally and move from awareness to action.
That’s where I come in.
What’s with the name?
It comes from a quote from legendary astronaut and astronomer Carl Sagan about a photo of Earth viewed from the outer reaches of the Solar System:
“Look again at that dot. That’s here. That’s home. That’s us.”
The name ‘That Dot’ is inspired by Sagan’s reflection on our tiny, shared home — and the responsibility we have to care for it. As he also said, we live on “a mote of dust suspended in a sunbeam.”
