I’m Melissa McClements, a former FT journalist who now specialises in writing content for environmental businesses, NGOs and charities. I set up my one-woman consultancy, That Dot, because of the climate crisis. I wanted to use my expertise to facilitate positive change.
Through the provision of engaging, informative and effective writing, I help green brands tell their stories. I write features, media materials, reports, opinion pieces, brochures, blogs and online content.
My background is both editorial and commercial. I combine writing skills honed on broadsheet newspaper with brand and communications acumen.
As a journalist, I wrote for the Financial Times Weekend for six years. I’ve also written for The Guardian, The Observer, The Independent and The Herald in Scotland. What’s more, I spent a decade teaching writing skills to the staff at the London offices of some of the world’s biggest PR companies, including Weber Shandwick, Freuds, Hill & Knowlton, Havas and Porter Novelli – as well as for the inhouse press offices of Channel 4, Lloyds TSB and Talk Talk.
Before retraining as a journalist, I worked as a PR consultant for numerous London agencies (including Jackie Cooper PR, now the consumer wing of Edelman) on campaigns for the BBC, Budweiser, Coca-Cola, Danone, Disney, Ikea, L’Oreal , Macmillan Cancer Support and Marks & Spencer. Through this experience I gained an understanding of the fundamental importance of brand positioning and tone-of-voice.
I don’t just shout about sustainability on other people’s behalf. I try to live my brand. My green ethos is fundamental to That Dot. My home office is powered by renewable energy. I don’t own a fossil-fuel-powered vehicle. I holiday by train. And I only eat plants.
If you’re an eco-friendly organisation or business searching for some high quality written content, please email: firstname.lastname@example.org